Hydrating Serum – Minimize Appearance of Fine Lines and Wrinkles

Visibly plumps appearance of skin while enhancing its texture
Item#618
50 mL
Hydrating Serum Price $41.51 CAD
Forever’s hydrating serum fits perfectly into your routine to provide a powerful boost of hydration thanks to pure Aloe Vera and four types of hyaluronic acid.
Boost hydration with four types of hyaluronic acid
- Absorbs quickly into surface layers of the skin
- Hydrating Serum visibly plumps appearance of skin while enhancing its texture
- Boosts skin hydration
- Helps combat against environmental stressors
- Hydrating Serum helps minimize appearance of fine lines and wrinkles
- Boosts the efficacy of any of your favorite Forever moisturizers
- Vegan
- Vegetarian friendly
Every day your skin encounters environmental stresses that can lead to dryness and age spots. To keep your skin youthful and healthy, add a boost of moisture to your skincare regimen with Forever’s hydrating serum. It will not just envelop your skin in silken moisture but also exponentially enhance your favorite Forever moisturizer’s benefits.
Forever’s Hydrating Serum – Boosts Skin Hydration
The power behind this formula comes from four types of hyaluronic acid that each play a key role in retaining hydration. Hyaluronic acid is an intense skin moisturizer that holds 1,000 times its weight in water. Combined, all four types work together to replenish water on the surface of skin and retain moisture from the inside while improving elasticity, resulting in the appearance of visibly plump skin.
All together these different molecules work to replenish moisture on your surface-level cells while improving elasticity for plump looking appearances – all without leaving any residue or side effects behind like other products might do.
- Ultra-high molecular sodium hyaluronate forms a dense film on the skin surface reducing the water loss from inside while also providing 24-hour moisturization and anti-pollution support.
- Sodium hyaluronate holds water on the skin’s surface.
- Fast-absorbing sodium hyaluronate drenches the skin, providing superb hydration.
- Low molecular sodium hyaluronate is rapidly absorbed into the surface layers of the skin, hydrating and restoring the skin from inside.
In addition to hyaluronic acid, we use ingredients from all over the world, from sub-Saharan Africa to Asia. This includes the moisture retaining snow mushroom, rich coconut fatty acids, soft shea butter, and free radical fighting ingredients like olive oil, white tea and mimosa bark.
We also added tamarind, which has been shown to help improve hydration, promote better skin elasticity and smoothness and reduce the appearance of rough skin.
Our hydrating serum helps your skin feel plump, hydrated, and reduces the appearance of fine lines and wrinkles. We also provide an additional layer of protection against environmental stresses.
As part of our focused skincare line, we’ve developed a powerful blend of plant extracts that works to hydrate, soothe, protect, and rejuvenate your skin. We believe in the power of nature, and these ingredients work together to create an amazing product that leaves your complexion looking healthy, radiant and youthful. Our serum is lightweight and absorbs into the skin quickly, leaving behind a natural glow.
Use hydrating serum both day and night with your favorite Forever moisturizer to boost skin hydration and minimize the appearance of fine lines and wrinkles!

The ingredients in Forever moisturizer with Aloe Vera are carefully selected so you can enjoy healthy, youthful-looking skin for generations. To optimize its effectiveness and ensure that it lasts a long time without fail every day use hydrating serum both during the day when your face needs extra hydration or at night before bedtime with any other skincare product containing alcohol to help render them durable while protecting against pollution damage (which causes wrinkles).

How to Use Hydrating Serum
To boost skins hydration apply 1-2 pumps onto fingers and gently work in a circular motion over face and neck immediately before applying your favorite Forever moisturizer.
Apply the Serum Before You Put on Your Moisturizer
Many people think that the only important thing when it comes to their skincare routine is to use a moisturizer. While moisturizer is important, applying serum before moisturizer is actually more important!
Here’s why:
The skin on your face is constantly exposed to environmental stressors like UV rays, pollution, and free radicals. Over time, these stressors can cause damage to the skin, resulting in premature aging. When you apply serum before moisturizer, you’re giving your skin an extra layer of protection against these damaging elements.
Serums are also more effective when applied before moisturizer because they’re able to penetrate the skin more deeply. This is due to the fact that serums are typically lighter in consistency than moisturizers. By applying serum before moisturizer, you’re ensuring that your skin is getting the full benefit of the serum.
Finally, applying serum before moisturizer allows you to customize your skincare routine to target your specific skin concerns. For example, if you’re concerned about fine lines and wrinkles, you can choose a serum that’s rich in antioxidants. On the other hand, if you’re concerned about dryness, you can choose a hydrating serum.
The Importance of Applying Serum Before Moisturizer
In short, applying serum before moisturizer is more important than many people realize! Not only does it give your skin an extra layer of protection against environmental stressors, but it also allows serums to penetrate more deeply and lets you customize your skincare routine to target your specific concerns. So next time you’re reaching for your moisturizer, make sure to grab your serum first!
Boosts the efficacy of any of your favorite Forever moisturizers
Ingredients List
Aloe Barbadensis Leaf Juice (Stabilized Aloe Vera Gel), Water, Propanediol, Propylheptyl Caprylate, Cocoglycerides, Butyrospermum Parkii (Shea) Butter, C9-12 Alkane, Cetearyl Alcohol, C12-16 Alcohols, Xanthan Gum, Caprylyl Glycol, Palmitic Acid, Hydrogenated Lecithin, Coco-Caprylate/Caprate, Sorbitan Oleate, Sorbitan Palmitate, Cetyl Palmitate, Lauroyl Lysine, Gluconolactone, Tremella Fuciformis (Mushroom) Extract, Tamarindus Indica Seed Polysaccharide, Hydrolyzed Sodium Hyaluronate, Pentylene Glycol, Sodium Acetylated Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Ethylhexylglycerin, Camellia Sinensis Leaf Extract, Maltodextrin, Mimosa Tenuiflora Bark Extract, Sodium Ascorbyl Phosphate, Chlorphenesin, Disodium.

Reviews about Hydrating Serum
I was so excited
I could not wait to open the box when this arrived, I was so excited, and as usual with Forever’s products I was not disappointed. The subtle pleasant scent, the texture is wonderfully smooth and rich but not sticky. It soaks into your skin leaving it feeling hydrating and pampered, like you have just been spoiled. I am 54 and also use the Awakening Eye Cream, and follow up afterwards with the Infinite Restoring Creme. I love these products, and could not imagine them not being a part of my daily routine. Thank you Forever..
Danielle
Thank you for your kind words, Danielle! I’m so glad that you love our Forever Living Hydrating Serum as much as we do. It truly is a joy to create products that make people feel good about themselves. We’re honored to have you as part of the Forever family and look forward to bringing you even more delightful products in the future.
I love this anti aging serum
I love this anti aging serum it helps diminish my fine lines and tighten my face skin
Delia
Thank you for your review, Delia! We’re so happy to hear that you love our anti-aging Hydrating Serum. It was designed to help diminish fine lines and tighten skin, and we’re glad it’s working well for you. Thanks again for choosing our product and sharing your thoughts with others.
Awesome hydrating serum
When I received this, I thought the serum would be liquid and clear, but it’s more like a very light creme. I love the light scent and how this immediately melts into my skin. It’s so light that I don’t feel it on but I know it’s working because my appearance is improving. I have fine lines on my forehead and around my eyes that I’m targeting with this awesome hydrating serum.
Shizuka
Thank you for your review, Shizuka! We’re so happy to hear that you love our one of the best Hydrating Serum. It was designed to be light and quickly absorb into the skin, and we’re glad it meets your needs. The serum is packed with antioxidants and hydrators to help improve the appearance of fine lines and wrinkles. Thanks for choosing our product and we hope you continue to enjoy it!
Highly recommend
I find this the most moisturising for my skin. It’s makes your skin feel like silk, smells amazing and is a perfect make up primer too. Highly recommend.
Emma
Thank you for choosing our Forever Hydrating Serum Emma, we’re thrilled to hear that you love it! This serum is a customer favorite for its ability to provide intense hydration and make skin feel silky smooth. We appreciate your kind words and recommendation.
Affordable as well comparing to infinite serum
Harmeet
Thank you for your review of our Hydrating Serum, Harmeet! We’re so glad to hear that you love it and find it affordable. We appreciate your business and hope you’ll continue to choose our products in the future.
This is a doozy of a serum. Don’t underestimate it. It glides on, smells diving and feels silky. It does everything a serum should, yes. But for me it’s really improved the tone of my skin. I use it before the illuminating gel and sonya moisturiser. Superb product thank you Forever and Holly Stout, for creating it.
Lindsey
Thank you for choosing our Hydrating Serum, Lindsey! We’re so happy to hear that you love it. The serum was designed to hydrate and nourish the skin, and it sounds like it’s doing just that for you. Thanks again for your support.
This is a great serum to have
I have been looking for a product that would help me hydrate my skin despite having to use hard tap water when washing my face and I’ve finally found it! After using this serum for a few days, my skin already looks and feels hydrated which makes my face glow. The serum is easily absorbed and very light to apply. If you are after hydrated and healthy-looking skin, this is a great serum to have.
Elena
Thank you for finding your perfect match in our Forever Hydrating Serum, Elena! I’m so happy to hear that it has made such a positive impact on the appearance and feel of your skin. It’s wonderful to know that our serum provides all day hydration and leaves your skin looking healthy and radiant. Thank you for choosing to use our product and we hope you’ll continue to do so in the future.
I love it!
I am so impressed with this Hydrating Serum. It smells amazing and leaves my skin visible smoother from the minute that I apply it. It sinks straight in and leaves my skin feeling soft and smooth!! I love it!
Rebecca
Thank you for trying our Aloe Vera Hydrating Serum, Rebecca! We’re so happy to hear that you love it. The serum was designed to moisturize and nourish the skin with a blend of botanical extracts and vitamins. It’s great to hear that it leaves your skin feeling soft and smooth. Thanks for choosing our product and we hope you’ll continue to enjoy it!
Highly recommend
Never had the patience to use a serum before, but won’t stop now as just love this product. Have been able to clearly see the results. Goes on so easy and feels like silk. Highly recommend
Vicki
Thank you for your kind words, Vicki! I’m so glad you’re enjoying our Aloe Hydrating Serum. It was designed to be light and absorb quickly without feeling greasy or heavy. We’re thrilled to hear that it’s been meeting your expectations and doing a great job at hydrating your skin! Thank you for choosing our serum and we hope you’ll continue using it for long-term results.
Really happy to get this product at my home
I love Hydrating Serum . My daily routine. My 30 years old skin is now looks like 15 years young. People telling me that I look fresh and young. My skin is hydrated and refreshed. Really happy to get this product at my home. thank you Forever
Justyna
Thank you for your kind words, Justyna! We’re so happy to hear that you love our Hydrating Serum and that it’s made such a positive impact on your skin. Thank you for choosing Forever and we hope you’ll continue to enjoy our products in the future.
Feels so nice on my skin
Perfect for my skin type, applies smoothly and feels so nice on my skin.
Cerasela
Thank you for choosing our Hydrating Serum Cerasela, we’re so glad you love it! It was designed specifically with your skin type in mind. We’re happy to hear that it applies smoothly and feels great on your skin. Thank you for recommending it to others.
First time using a Serum- highly recommended
I’m in my mid 20s and its the first time introducing a serum into my skincare routine. The Hydrating Serum is so lightweight and is effortlessly absorbed into my skin, with no residue or tackiness! which is what I love, not only that is has a lovely smell to it. Really affordable and lasts me months! and leaves my skin glowing. Don’t underestimate this Hydrating serum!
Amarah Tyler
Thank you for choosing to use our Forever Living Hydrating Serum, Amarah. We’re so happy to hear that you love it! It’s wonderful to find a serum that is lightweight and absorbs easily without residue or tackiness. The fragrance-free option is also great for those with sensitivities.
We’re thrilled that you find the serum affordable and that it lasts you months. That’s an excellent value! And we love hearing that it leaves your skin glowing. Thank you for sharing your experience with us. We hope you’ll continue to enjoy our products!
This serum is amazing
I have always struggled with skincare products due to having very sensitive skin but this serum is amazing. It soaks in and hydrates my skin within in seconds. My skin feels amazing all day and I can viable see the lines round my eyes reducing
Joanne
Thank you for your kind words, Joanne! We’re so happy to hear that our Hydrating Serum is working well for you and that you’ve seen a reduction in the lines around your eyes. We strive to create products that are effective and safe for all skin types, and we’re glad to know that we’ve achieved this with our serum. Thank you for choosing to use our product and we hope you’ll continue to do so in the future.
I simply love this product
This is great for men too! I’ve just finished using my first tube and I’ve noticed less fine lines and my skin feels softer. It sinks into the skin so quickly and a little really does go a long way. I used the hydrating serum undet my Sonya soothing gel moisturizer in the morning and the sonya deep moisturizer at night. I find this combination great for my skin. I simply love this product.
Ho-lit
Thank you for taking the time to review our Forever Living Hydrating Serum, Ho-lit! We’re so happy to hear that you’ve seen positive results. Our serum is a light weight moisturizer that quickly absorbs into the skin and is perfect for men or women. We’re thrilled that you’ve found a combination of products from our line that work well for your skin type. Thank you again for choosing Sonya Deep Moisturizer and Soothing Gel Moisturizer!
Would highly recommend
This Serum has been a game changer for my skin, instead of my skin feeling dry and tight since entering menopause it now feels as smooth as silk, firmer and have a lovely glow to my skin again, would highly recommend
Julia
Thank you for taking the time to review our Hydrating Serum Julia. We’re so happy to hear that it’s been a game changer for your skin! Our team works hard to create products that deliver results and we’re thrilled that you’ve found one of our products to be so effective. Thank you for recommending it and we hope you’ll continue using it and enjoying the results.
My regular moisturiser
It’s non-greasy and an excellent adjunct to my regular moisturiser, making my skin that bit softer.
Gillian
Thank you for your kind words about our Hydrating Serum Gillian. We’re glad to hear that it is working well for you and that you find it non-greasy. We appreciate your business and look forward to serving you again in the future.
I love how moisturizing it is for my skin
I love how moisturizing it is for my skin. I use it twice a day, once in the morning using as a primer, and once in the evening before bedtime.
Adrienn
Thank you for your kind words, Adrienn! We’re so happy to hear that you’re enjoying our Hydrating Serum. It’s definitely one of our fan favorites. 🙂 Thanks for using it and spreading the love.
I highly recommend
I’ve only just started using this product within my skincare routine and I can already feel the benefits of hydration in my skin. I highly recommend to all those looking to give your skin a glow!
Hannah
Thank you for your kind words, Hannah! We’re so happy to hear that you’re enjoying our Hydrating Serum and that it’s making a positive impact on your skin. We hope you’ll continue to love it as part of your skincare routine. Thank you for choosing us and for sharing your experience with others.
Absolutely love the serum
Absolutely love the serum the difference I have noticed in my skin since its been back is amazing. Helps it stay soft and great base for make up. I also use a couple of pumps in my hair when blowdrying and it makes it feel so soft.
Kirsti
Thank you so much for your review, Kirsti! We’re so happy to hear that you love our Hydrating Serum with aloe vera. It really is a fan favorite and we think you’ll continue to love it too. Thanks for being a part of the #Forever Living!
I use every day
I really like it product. I use every day. I find this the most moisturising for my skin.
Zsuzsanna
Thank you so much for your review, Zsuzsanna! We’re thrilled to hear that you love our Forever Hydrating Serum. It’s one of our fan favorites for a reason! Thanks for choosing to use it every day and for recommending it to others.
My skin is so soft like silk
OMG…….this has to be the best serum I have every used in life. My skin is so soft like silk. I would highly recommend this product to anyone.
Vicky
Thank you for your kind words, Vicky! We’re so happy to hear that you love our Aloe Hydrating Serum! It truly is a fan favorite. Thank you for recommending it to others.
I love this product
Smooth, refreshing gel serum that absorbs so easy. I love this product and have noticed such a difference to my skin. It’s plump, rosy and so soft
Emma
Thank you for choosing our Hydrating Serum, Emma! We’re so happy to hear that you love it and have noticed a difference in your skin. Thank you for taking the time to write this review and share your experience with others. We hope you’ll continue to use our products and recommend them to your friends.
Absolutely my number 1 foever product
5 start is not enough for this product. I review skincare products online. This Honestly blew my mind. After using this I put all my other hylaronic serums in the bin and refuse to review any more. This is it. This is the one! If you want to feel hydrated all day this is a must have. It works well with my other skincare products, lasts ages, smells and feels nice. I couldn’t say any more positive things about this. If you want to improve your skincare this is the one thing you must have. Absolutely my number 1 foever product.
Nicola
Thank you so much for your review, Nicola! We’re thrilled to hear that you love our Hydrating Serum as much as we do. It truly is a must-have for anyone looking to improve their skincare routine. Thanks for recommending it to others, and we hope they love it just as much as you do!
My skin feel soft
Can definitely feel & see the difference since using this underneath my moisturiser. My skin feel soft & have especially noticed the difference over winter, when my skin suffers more.
Louise
Thank you for choosing to use our Hydrating Serum Louise, and for taking the time to write a review. We’re glad to hear that you’ve seen a difference in your skin since using it, especially during winter when skin can be more dry. We appreciate your feedback and hope you’ll continue to enjoy our serum.
Would highly recommend this product
I absolutely love this product. I use it every morning and my skin feels so soft and hydrated. I then put on foundation or forever day cream with spf 20. Would highly recommend this product
Sue
Thank you for your kind words about our Hydrating Serum, Sue. We’re so happy to hear that you’re enjoying it! Our team works hard to develop products that provide real results, and we’re glad to know that this one is meeting your needs.
We appreciate your feedback and hope you’ll continue to love our products in the future. Thank you for choosing us!
Great gift for any skincare enthusiast
I absolutely love this amazing and award winning hydrating serum. It’s smells gently and beautifully. Makes my skin feels smooth and silky. Great gift for any skincare enthusiast.
Zofia
Thank you for choosing our Aloe Hydrating Serum, Zofia! We’re so happy to hear that you love it. The scent is one of our favorite things about it too. Thank you for recommending it as a great gift for skincare enthusiasts. We hope they love it as much as you do!
Great as a base before applying make up
Hydrates my skin, leaving my face feeling soft, smooth and glowing. Smells clean and fresh. Soaks into skin well. I apply to my face after applying toner. Great as a base before applying make up.
Katherine
Thank you for taking the time to write a review of our Hydrating Serum Katherine! We’re so happy to hear that you love it! It’s one of our fan favorites for sure. 🙂
We’re glad you find it beneficial as a base before applying makeup. That’s one of the ways we love it too! Thank you again for your support and we hope you’ll continue to enjoy our products.
I feel great
affordable this product change my life since I’m using this I feel fresh I feel great
Samira
Thank you for your review Samira! We’re so glad to hear that our Hydrating Serum has made such a positive impact on your life. Thank you for choosing to use our product and spreading the word to others. We hope you’ll continue to enjoy our serum for years to come.
This serum is very hydrating
This serum is very hydrating as its name suggests, can’t go wrong if you have dry skin like me .
Sindiso
Thank you for choosing our Hydrating Serum Sindiso, we’re glad to hear that it’s working well for you! Dry skin can be so frustrating and we’re happy to have a product that is helping. Thank you for your kind words and continued support.
Highly recommended by me
No wonder this product is award-winning. I have been using it for two weeks now and my skin loves it. It is softer, more hydrated and not just feel better but looks better too. Highly recommended by me. 🙂 Thank you Forever Living
Andrea
Thank you for choosing to use our Hydrating Serum, Andrea! We’re so glad to hear that you are enjoying it. Our team strives to create products that provide visible results, and we’re thrilled that you have seen such positive changes in your skin since using it. Thank you for recommending it to others, and we hope they will enjoy it just as much as you have.
I would strongly recommend this hydrating serum
What an amazing product! It does what it’s called ‘hydrating’ it’s so light on your skin only using a small amount to cover your face. I use this before by infinite creme everyday. The serum feels so silky and has a gorgeous smell too. Not only that it helps those lines and wrinkles and helps me with some dryness to my skin which has improved since using this. I would strongly recommend this hydrating serum. I’ve bought it not only for myself but for family members too.
Clare Marie
Thank you so much for your review Clare Marie! We’re thrilled to hear that you’re enjoying our Hydrating Serum and that it’s helping with your skin concerns. We love hearing from customers who have had positive experiences with our products and we hope you’ll continue to enjoy them for years to come. Thank you for choosing us and spreading the word!
My skin is smooth and plump
I absolutely love this serum, its the only thing that gives my skin the hydration it really needs, I’ve tried everything else. My skin is smooth and plump and my make up sits perfectly on top of this
Rachel
Thank you for your kind words, Rachel! We’re so happy to hear that our Hydrating Serum is meeting your needs and making such a positive impact on your skin. We appreciate your business and we hope you’ll continue to choose our products in the future.
So happy to find this serum
I’m a Beautician, I’m so keen to my skincare. Spend fortune on skincare on different brands. Once I red the review, I decided to give it a try . This product ??is unbelievable ??. I’ve got combination skin .this serum keeps my skin hydrating all day long + noticed reduced of fine lines and would like to share my experience: which apart of other benefits : my laughing line has lifted. ??amazing, isn’t it? So happy to find this serum . Thank you so much forever. ??
Monalisa
Thank you for your kind words, Monalisa! We’re thrilled to hear that you love our Hydrating Serum. It truly is a miracle worker! Thank you for choosing to use our product and we hope you continue to enjoy the results.
Definitely must-have products
This HYDRATING SERUM is a blessing for dry skin. No more dry flakey skin. Love the smell and keep my skin radiant all day. Definitely must-have products in your daily skincare routine.
Praneetha
Thank you for your kind words, Praneetha! We’re so happy to hear that our Hydrating Serum has made such a positive impact on your skin. It’s one of our favorite products to use and we’re thrilled that you love it too. Thanks for recommending it and sharing your experience with others.